Marca Labs

Privacy Policy

Last updated: June 22, 2026

Marca Labs (“Marca Labs,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit marcalabs.com or contact us, how we use it, who we share it with, and the choices and rights you have, including rights specific to California residents.

Information we collect

We collect the following categories of information:

  • Information you give us directly. When you fill out our contact form, request a free scan, chat with our assistant, or speak with our voice assistant, we collect details such as your name, phone number, email address, trade, business website, and any message or notes you share with us.
  • Scan inputs. When you use our website or Google Business Profile scan, we process the website address or business name and location you provide in order to generate your results.
  • Usage and device information. Like most websites, we automatically collect limited technical data such as your IP address, browser type, pages viewed, and how you interact with the site.
  • Cookies and similar technologies. We and our analytics provider use cookies to understand how the site is used and to measure the performance of our marketing.

How we use your information

  • To respond to your inquiries and schedule consultations.
  • To generate the website and Google Business Profile scans you request.
  • To operate, maintain, secure, and improve our website and services.
  • To send you information about our services, where permitted by law.
  • To detect, prevent, and address fraud, abuse, and technical issues.
  • To comply with our legal obligations.

How we share your information

We do not sell your personal information for money. We share information only with service providers that help us run our business, and only as needed for them to perform services on our behalf. These include:

  • HubSpot — customer relationship management and website analytics.
  • Anthropic — powers our chat assistant.
  • Vapi — powers our voice assistant.
  • Google — provides the data behind our Google Business Profile scan.
  • Hosting and infrastructure providers — to deliver and secure the website.

We may also disclose information when required by law, to enforce our agreements, or to protect the rights, property, or safety of Marca Labs, our customers, or others.

Cookies and analytics

We use cookies and similar technologies to analyze site traffic and measure conversions. Most browsers let you refuse or delete cookies through their settings. Disabling cookies may affect how some parts of the site function.

Data retention

We keep personal information for as long as needed to fulfill the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.

How we protect your information

We use reasonable administrative, technical, and organizational measures designed to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your California privacy rights

If you are a California resident, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) gives you the right to:

  • Know what personal information we collect and how we use and share it.
  • Request access to or a copy of the personal information we hold about you.
  • Request that we delete your personal information, subject to certain exceptions.
  • Request that we correct inaccurate personal information.
  • Opt out of the “sale” or “sharing” of your personal information. See our Do Not Sell or Share My Personal Information page.
  • Not be discriminated against for exercising any of these rights.

To exercise any of these rights, contact us using the details below. We will verify your request and respond within the timeframes required by law. You may use an authorized agent to submit a request on your behalf.

Children’s privacy

Our website is intended for businesses and is not directed to children under 16. We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. We encourage you to review this page periodically.

Contact us

If you have questions about this Privacy Policy or want to exercise your privacy rights, reach out to us: